How it works 

1- We (both) isolate and define the problem
2- We agree on what success looks like (metrics)

3- We design and scope the solution
4- We involve whoever needs to be involved
5- We test and implement the solution

6- Most likely we measure, adjust and iterate
7- We achieve desired results
8- We celebrate, we reiterate

The number one reason companies and products decline and disappear is because they don’t get enough customers fast enough. 

The digital era entails a clear challenge: no matter your field of expertise, you have master experimentation, agile learning, and sudden course changing.

We call this a lean approach in sales operations.